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Presenter: Elaina Norlin, Professional Development DEI Coordinator for the Association of Southeastern Research Libraries

Title: Influence and Persuasion in Libraries:  Revamping Traditional Marketing Strategies with Social Psychology Research

When: September 19 & September 20, 2024 (same workshop repeated on two days) 

Time: 10am-3pm

Location:  Anderson Academic Commons-University of Denver

REGISTRATION (Register for one session)

• Thursday 9/19, 10-3pm
• Friday 9/20,  10-3pm 

Program Description

In the dynamic world of libraries, where change, budget constraints, book challenges, and potential closures loom large, a robust marketing and advocacy plan is non-negotiable. Yet, many librarians grapple with discomfort around “selling,” “marketing,” and “promotion.” Perhaps you secretly yearn for stakeholders to intuitively grasp the library’s value, or maybe you’d prefer to focus solely on your core responsibilities.

But here’s the truth: Our data-driven profession is only the first step to changing minds, increasing funding, gathering resources, and securing more advocates who will consistently fight for our organizations. In this interactive workshop, we’ll dive deep into the psychology of persuasion, demystifying the science behind personal influence. The goal is to empower you with the knowledge and skills to promote the library's worth without feeling like you are engaged in uncomfortable sales tactics.

Learning Outcomes:
 

• Scientific Context for Influence and Persuasion: Participants will gain a deep appreciation for the scientific foundations of influence and persuasion, which will equip them with a holistic understanding of how these concepts work in the library context.  You will also understand what 80% of the libraries do wrong and how to correct the problem.
• Overcoming Discomfort with Promoting and Advocating Libraries: Attendees will learn strategies to overcome discomfort and hesitation when it comes to promoting library services, allowing them to confidently engage in advocacy efforts.
• Work Through Current Challenges: Through learning social psychology scientifically proven techniques of influence and persuasion, participants work on their current challenges and develop strategies to move forward.
• Empowering Introverted Employees: The workshop will provide strategies specifically tailored to introverted individuals who may find traditional marketing and advocacy techniques uncomfortable or unnecessary. These strategies will help introverts uncover their unique strengths to promote libraries more effectively.
   

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Dr. Jeffrey Spies is the founder of 221B LLC, a strategic consulting firm combining expertise in research technology and methodology, data analysis, and open access/data/science policy to accelerate projects across higher-ed. His clients have primarily included academic libraries and library consortia, academic research units and centers, and private philanthropic foundations. Since 2019, Jeffrey has been leading or supporting negotiations between academic libraries and journal publishers. Finalized in late 2022, he led negotiations for 44 Texas institutions of a $26M/year contract with academic publisher Elsevier, resulting in savings of $4.5M/year, open access discounts, highly improved contract terms, and a pilot project to revert copyrights to original authors. Jeffrey currently leads negotiations for the Colorado Alliance of Research Libraries in their 2023 negotiation with Elsevier.

Prior to 221B, Jeff co-founded and served as the Chief Technology Officer (CTO) of the Center for Open Science, a non-profit formed to maintain his research workflow management and sharing platform, the Open Science Framework. He has a Ph.D. in Quantitative Psychology (i.e., behavioral statistics) from the University of Virginia and a background in computer science. Over the past decade, Jeffrey has raised nearly $38M in philanthropic and federal funding, designed and co-led the large-scale methodological effort the Reproducibility Project: Psychology, and published on topics including the psychology of scholarly incentives. He has been the primary architect and developer of tools that have served millions of users. Jeffrey is regularly invited to speak about openness, reproducibility, and the role of technology in scholarship, which includes testifying on these topics at a United States House congressional hearing.

Elaina Norlin is the Professional Development DEI Coordinator for the Association of Southeastern Research Libraries. She is an accomplished teacher, technology and leadership development trainer, and writer with extensive leadership experience and a flair for public relations, organizational development, marketing and persuasion and communications. Author of three books, she has delivered over 100 workshops, training sessions, presentations, and institutes both nationally and internationally on marketing, web usability design, facilitation, strategic influence, and conflict management. Self-motivated and results oriented, she is well known for her ability to juggle many projects at once.

Speaker: Elaina Norlin, Professional Development DEI Coordinator for the Association of Southeastern Research Libraries

When: October 5, 2023 9-1pm & October 6, 2023, 9-1pm (Register for one session only; same wkshop)

Where:  University of Denver, Anderson Academic Commons, room 290, 2150 E Evans Ave, Denver, CO 80208

Parking: https://www.du.edu/parking/parking-locations-and-maps

Elaina Norlin, who has extensive leadership experience, and is also an accomplished teacher, technology and leadership development trainer and author, will provide a lively interactive workshop on introverted leadership. You will learn more about the strengths that introverts bring to leadership, the four types of introversion and much more. The same workshop will take place on October 5 & 6 and is limited to 40 attendees. Register now to secure your place. 

Workshop Overview

Librarianship, a profession with a significant number of introverts, presents a unique opportunity to explore and embrace the strengths and abilities that introverted individuals bring to leadership roles. This workshop aims to provide insights into introversion and power structures, focusing on the four types of introversion, the superpowers of introverts, potential blind spots during times of stress, and strategies to create a balanced inclusive workplace culture where everyone feels valued and heard. 

Objectives: By the end of this very interactive workshop, participants will:

• Understand the different types of introversion and their impact on leadership styles.
• Recognize and leverage the unique strengths and superpowers of introverted individuals in leadership roles.
• Identify potential blind spots that introverts may face and strategies (during times of stress) to overcome them.
• Gain insights into effective communication techniques to tackle conflict in the workplace.
• Explore real life case studies of introverted leadership in the workplace.

Expected Outcomes

• Increased understanding of introverted leadership styles and their positive impact on organizations.
• Enhanced recognition and utilization of introverted superpowers for improved communication and collaboration.
• Improved self-awareness of introverted blind spots and strategies to overcome them.

REGISTER October 5th or  REGISTER October 6th